Glossary

-C-

• Contextual Ads: Targeted ads which are delivered to users and based on the implied interest to a given ad, and on search terms used, or browsed categories.
  
• CPC: Cost Per Click is a performance based pricing model for Internet Advertising.
• CPM: Cost Per Mil is an impression based pricing model for Internet Advertising.

-S-

• SPA: Sponsored Ad are exclusive advertising models based on time, location, or combination of the two.