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Glossary

By Ayna.com on December 20,2005

image

Glossary

-C-

  • Contextual Ads: Are ads that are targeted ads which are delivered to users based on the implied interest to a given ad, based on search terms used, or browsed categories.
  • CPC: Cost Per Click is a performance based pricing model for Internet Advertising.
  • CPM: Cost Per Mil is an impression based pricing model for Internet Advertising.

-S-

  • SPA: Sponsored Ad are exculsive advertising models based on time, location, or combination of the two.

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