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Home : Advertising : Glossary
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Glossary

By Ayna.com on December 20,2005

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Glossary

-C-

  • Contextual Ads: Targeted ads which are delivered to users and based on the implied interest to a given ad, and on search terms used, or browsed categories.
  • CPC: Cost Per Click is a performance based pricing model for Internet Advertising.
  • CPM: Cost Per Mil is an impression based pricing model for Internet Advertising.

-S-

  • SPA: Sponsored Ad are exculsive advertising models based on time, location, or combination of the two.

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